{"id":67659,"date":"2026-04-03T08:50:11","date_gmt":"2026-04-03T08:50:11","guid":{"rendered":"https:\/\/www.mathezfreight.com\/?p=67659"},"modified":"2026-04-03T12:55:34","modified_gmt":"2026-04-03T12:55:34","slug":"strategie-niche-voti","status":"publish","type":"post","link":"https:\/\/www.mathezfreight.com\/fr\/blog\/strategie-niche-voti\/","title":{"rendered":"La strat\u00e9gie de niche: un levier de robustesse pour MATHEZ FREIGHT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"67659\" class=\"elementor elementor-67659\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-25ac58f elementor-section-stretched elementor-section-full_width mti-page-header mti-page-header bg-articles elementor-section-height-default elementor-section-height-default default-style elementor-invisible\" data-id=\"25ac58f\" data-element_type=\"section\" data-e-type=\"section\" id=\"mti-page-header\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;rt_color_sets&quot;:&quot;default-style&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3af877\" data-id=\"c3af877\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-354bdad elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"354bdad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1220\" height=\"406\" src=\"https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo-presse-header-depositphotos-1220x406.jpg\" class=\"attachment-mti-flat-banner size-mti-flat-banner wp-image-17769\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-8c54c74 mti-page-excerpt excerpt-onleft highlight-articles elementor-section-boxed elementor-section-height-default elementor-section-height-default default-style elementor-invisible\" data-id=\"8c54c74\" data-element_type=\"section\" data-e-type=\"section\" id=\"mti-page-excerpt\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;rt_color_sets&quot;:&quot;default-style&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b712c0 default-style\" data-id=\"4b712c0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcecfaf elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"dcecfaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mathezfreight.com\/wp-content\/uploads\/elementor\/thumbs\/logo-voice-petit-oay2fweefg4i1333esvftf0a94gb4wyna9awj6jahk.png\" title=\"logo-voice-petit\" alt=\"logo-voice-petit\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5cdffa elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"e5cdffa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La strat\u00e9gie de niche: un levier de robustesse pour MATHEZ FREIGHT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00934c1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"00934c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tVoice of the Independent, le m\u00e9dia du r\u00e9seau WCA, explore les strat\u00e9gies adopt\u00e9es par les transitaires pour faire face aux mutations du march\u00e9 et s\u00e9curiser leur d\u00e9veloppement.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5576f39 elementor-align-right mti-blog-tags elementor-widget elementor-widget-post-info\" data-id=\"5576f39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9687d75 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.mathezfreight.com\/fr\/blog\/categorie\/presse\/\" class=\"elementor-post-info__terms-list-item\">Dans la presse<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d4e5bac elementor-inline-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.voiceoftheindependent.com\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-newspaper\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tVOTI\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7910e98 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>3 Avr 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<aside class=\"elementor-section elementor-top-section elementor-element elementor-element-da74b28 elementor-hidden-tablet elementor-hidden-phone mti-social-bar up elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"da74b28\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba21d28\" data-id=\"ba21d28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-318d352 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat mti-social-bar-job elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-invisible elementor-widget elementor-widget-global elementor-global-17249 elementor-widget-share-buttons\" data-id=\"318d352\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_print\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur print\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-print\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/aside>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-1a30cd9 elementor-hidden-tablet elementor-hidden-phone mti-chevron up elementor-section-boxed elementor-section-height-default elementor-section-height-default default-style elementor-invisible\" data-id=\"1a30cd9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;rt_color_sets&quot;:&quot;default-style&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6c1c4f5 mti-chevrons\" data-id=\"6c1c4f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4bb283c\" data-id=\"4bb283c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83d4bd5 elementor-widget elementor-widget-text-editor\" data-id=\"83d4bd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a7c46d1\" data-id=\"a7c46d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-1be72cc mti-article-body chevron elementor-section-boxed elementor-section-height-default elementor-section-height-default default-style\" data-id=\"1be72cc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;rt_color_sets&quot;:&quot;default-style&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f5697b\" data-id=\"1f5697b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d745d2 elementor-widget elementor-widget-spacer\" data-id=\"4d745d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35034eb elementor-widget elementor-widget-text-editor\" data-id=\"35034eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Se sp\u00e9cialiser pour mieux se prot\u00e9ger: un positionnement maitris\u00e9 par MATHEZ FREIGHT qui permet de naviguer dans un environnement instable\u00a0<\/h2><p>Dans un environnement logistique mondial sous tension, <strong>MATHEZ FREIGHT confirme la solidit\u00e9 de son positionnement.<\/strong> \u00c0 travers l\u2019interview accord\u00e9e \u00e0 <em>Voice of the Independent (VOTI)<\/em>, Fr\u00e9d\u00e9ric Mercier partage une vision lucide d\u2019un<strong> march\u00e9 en pleine mutation.<\/strong><\/p><blockquote><p>\u00ab Our niche strategy is protecting our business from the realities of the present moment\u00bb<\/p><\/blockquote><p>Face \u00e0 la hausse des co\u00fbts, aux incertitudes \u00e9conomiques et aux difficult\u00e9s rencontr\u00e9es par de nombreux acteurs du secteur, <strong>l\u2019entreprise fait le choix de la ma\u00eetrise.<\/strong> En se concentrant sur des <strong>segments \u00e0 forte valeur ajout\u00e9e,<\/strong> notamment <a href=\"https:\/\/www.mathezfreight.com\/fr\/solutions\/transport\/epi-masques\/\">le pharma<\/a>, <a href=\"https:\/\/www.mathezfreight.com\/fr\/solutions\/transport\/aeronautique\/\">l\u2019a\u00e9ronautique<\/a> et le\u00a0 <a href=\"https:\/\/www.mathezfreight.com\/fr\/solutions\/transport\/arts\/\">transport d&rsquo;\u0153uvres d\u2019art<\/a>, <strong>MATHEZ FREIGHT s\u2019appuie sur un mod\u00e8le solide, capable de traverser les cycles sans se diluer.<\/strong><\/p><p>Ce positionnement prend tout son sens sur la C\u00f4te d\u2019Azur, o\u00f9 <strong>l\u2019entreprise accompagne une client\u00e8le internationale exigeante<\/strong>, avec des besoins sp\u00e9cifiques et \u00e0 forte valeur ajout\u00e9e notamment dans le domaine de la logistique d\u2019\u0153uvres d\u2019art.<\/p><blockquote><p>\u00ab the South of France has its billionaires, and these billionaires have their needs \u00bb<\/p><\/blockquote><p>Dans ce contexte, l&rsquo;activit\u00e9 de MATHEZ ART LOGISTICS\u00a0 s\u2019est impos\u00e9e comme un v\u00e9ritable <b>pilier<\/b>. Des <b>infrastructures d\u00e9di\u00e9es ont atteint leur pleine capacit\u00e9 <\/b>en moins de deux ans, confirmant <b>la pertinence d\u2019une approche cibl\u00e9e et <em>premium<\/em>.<\/b><\/p><p>Dans un march\u00e9 en recomposition, o\u00f9 les flux \u00e9voluent sous l\u2019effet des tensions g\u00e9opolitiques et des d\u00e9cisions politiques, <b>MATHEZ FREIGHT reste concentr\u00e9e sur ce qu\u2019elle ma\u00eetrise le mieux.<\/b><\/p><blockquote><p>\u00ab If you ask me, we are just doing the job we excel in \u00bb<\/p><\/blockquote><p>Une approche <b>simple en apparence, mais exigeante dans son ex\u00e9cution.<\/b> C\u2019est cette constance alli\u00e9e \u00e0 une expertise pointue qui permet \u00e0 l\u2019entreprise de maintenir le cap, m\u00eame dans un environnement incertain.<\/p><p>Plus qu\u2019une strat\u00e9gie, c\u2019est une ligne directrice :<b> privil\u00e9gier la qualit\u00e9 \u00e0 la dispersion, l\u2019expertise \u00e0 la g\u00e9n\u00e9ralisation.<\/b> Une vision qui positionne MATHEZ FREIGHT comme un acteur solide, agile et durable dans un secteur en pleine transformation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-720f502 elementor-hidden-tablet elementor-hidden-phone mti-chevron bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default default-style\" data-id=\"720f502\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;rt_color_sets&quot;:&quot;default-style&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e96b0d1 mti-chevrons\" data-id=\"e96b0d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-980cb79\" data-id=\"980cb79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8919c5 elementor-widget elementor-widget-text-editor\" data-id=\"c8919c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3463121\" data-id=\"3463121\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-ed850b0 mti-cta-presse elementor-section-boxed elementor-section-height-default elementor-section-height-default default-style\" data-id=\"ed850b0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;rt_color_sets&quot;:&quot;default-style&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4336d17\" data-id=\"4336d17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fa01f3 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3fa01f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-push\" href=\"https:\/\/digital.worldlogisticsmedia.com\/VOTI_WCAconf26\/VOTI_WCAconf26.pdf\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-newspaper\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article original sur le site de VOTI (en anglais) - page 12.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-cce3a6d mti-beau-gosse elementor-section-boxed elementor-section-height-default elementor-section-height-default default-style elementor-invisible\" data-id=\"cce3a6d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;rt_color_sets&quot;:&quot;default-style&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6d777df\" data-id=\"6d777df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db03397 aligncenter elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"db03397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo-frederic-mercier.png\" class=\"attachment-mti-medium-portrait size-mti-medium-portrait wp-image-15816\" alt=\"Fr\u00e9d\u00e9ric Mercier\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-92a7442\" data-id=\"92a7442\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdbf158 elementor-widget elementor-widget-text-editor\" data-id=\"bdbf158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>\u00a0En se concentrant sur ses domaines d\u2019excellence, MATHEZ FREIGHT a d\u00e9velopp\u00e9 une expertise exigeante. La ma\u00eetrise et la sp\u00e9cialisation structurent aujourd\u2019hui son positionnement.\u00a0<\/p><p><a href=\"https:\/\/www.mathezfreight.com\/fr\/solutions\/transport\/arts\/\">Transport d\u2019oeuvres d\u2019art,<\/a> <a href=\"https:\/\/www.mathezfreight.com\/fr\/solutions\/transport\/salons-congres\/\">logistique \u00e9v\u00e9nementielle<\/a>, <a href=\"https:\/\/www.mathezfreight.com\/fr\/solutions\/transport\/aeronautique\/\">a\u00e9ronautique<\/a>\u2026 D\u00e9couvrez nos\u00a0<a href=\"https:\/\/www.mathezfreight.com\/fr\/solutions\/prestige\/\">solutions prestige<\/a>\u00a0et nos <a href=\"https:\/\/www.mathezfreight.com\/fr\/solutions\/industries\/\">solutions industries.<\/a><\/p><\/blockquote><div><span style=\"color: #203669;\"><strong>Fr\u00e9d\u00e9ric Mercier,<\/strong><\/span> <span style=\"color: #009f98;\"><strong>MATHEZ FREIGHT<\/strong><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<aside class=\"elementor-section elementor-top-section elementor-element elementor-element-2637aff mti-social-bar bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default default-style elementor-invisible\" data-id=\"2637aff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;rt_color_sets&quot;:&quot;default-style&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e2d51c\" data-id=\"7e2d51c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec97e6d elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-invisible elementor-widget elementor-widget-share-buttons\" data-id=\"ec97e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_print\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur print\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-print\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/aside>\n\t\t\t\t<aside class=\"elementor-section elementor-top-section elementor-element elementor-element-030b571 mti-blog-grid single-post-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default default-style elementor-invisible\" data-id=\"030b571\" data-element_type=\"section\" data-e-type=\"section\" id=\"mti-blog-grid\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;rt_color_sets&quot;:&quot;default-style&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbe2e0f\" data-id=\"dbe2e0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e78f33 elementor-widget elementor-widget-heading\" data-id=\"9e78f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Voir aussi:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36baec8 elementor-widget elementor-widget-lae-posts-carousel\" data-id=\"36baec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lae-posts-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div        id=\"lae-posts-carousel-69d2d0d68617f\"\n        class=\"lae-posts-carousel lae-container lae-classic-skin\"\n        data-settings='{&quot;arrows&quot;:false,&quot;dots&quot;:true,&quot;autoplay&quot;:false,&quot;autoplay_speed&quot;:3000,&quot;animation_speed&quot;:300,&quot;pause_on_hover&quot;:true,&quot;adaptive_height&quot;:false,&quot;display_columns&quot;:4,&quot;scroll_columns&quot;:3,&quot;gutter&quot;:10,&quot;tablet_width&quot;:800,&quot;tablet_display_columns&quot;:2,&quot;tablet_scroll_columns&quot;:2,&quot;tablet_gutter&quot;:10,&quot;mobile_width&quot;:480,&quot;mobile_display_columns&quot;:1,&quot;mobile_scroll_columns&quot;:1,&quot;mobile_gutter&quot;:10}'>\n<div data-id=\"id-66257\" class=\"lae-posts-carousel-item\">\n\n    <article id=\"post-66257\" class=\"post-66257 post type-post status-publish format-standard has-post-thumbnail hentry category-corporate tag-aerien tag-aviation tag-hors-gabarit cibles-une cibles-aerien cibles-agences cibles-agences-nord cibles-reseau\">\n\n        \n            \n            \n            \n                <div class=\"lae-project-image\">\n\n                    \n                    \n                    \n                        <a href=\"https:\/\/www.mathezfreight.com\/fr\/blog\/space-logistics-network-france\/\"><img decoding=\"async\" width=\"274\" height=\"183\" src=\"https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo-mathez-aerospace-space-logistics-network-1-274x183.webp\" class=\"lae-image attachment-mti-small-classic size-mti-small-classic\" alt=\"photo-mathez-aerospace-space-logistics-network-1\" title=\"MATHEZ FREIGHT AEROSPACE &amp; Space Logistics Network\" srcset=\"https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo-mathez-aerospace-space-logistics-network-1-274x183.webp 274w, https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo-mathez-aerospace-space-logistics-network-1-600x400.webp 600w, https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo-mathez-aerospace-space-logistics-network-1-1100x733.webp 1100w, https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo-mathez-aerospace-space-logistics-network-1-768x512.webp 768w, https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo-mathez-aerospace-space-logistics-network-1-375x250.webp 375w, https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo-mathez-aerospace-space-logistics-network-1-1200x800.webp 1200w, https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo-mathez-aerospace-space-logistics-network-1-610x406.webp 610w, https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo-mathez-aerospace-space-logistics-network-1.webp 1220w\" sizes=\"(max-width: 274px) 100vw, 274px\" \/><\/a>\n\n                    \n                    \n                        <div class=\"lae-image-info\">\n\n                            <div class=\"lae-entry-info\">\n\n                                \n                                    <h3 class=\"lae-post-title\">\n\n                                        <a href=\"https:\/\/www.mathezfreight.com\/fr\/blog\/space-logistics-network-france\/\" title=\"MATHEZ FREIGHT AEROSPACE rejoint Space Logistics Network\"\n                                           rel=\"bookmark\">MATHEZ FREIGHT AEROSPACE rejoint Space Logistics Network<\/a>\n\n                                    <\/h3>\n\n                                \n                                \n                                    <span class=\"lae-terms\"><a href=\"https:\/\/www.mathezfreight.com\/fr\/blog\/categorie\/corporate\/\">Corporate<\/a><\/span>\n                                \n                            <\/div>\n\n                        <\/div><!-- .lae-image-info -->\n\n                    \n                <\/div>\n\n            \n            \n                <div class=\"lae-entry-text-wrap \">\n\n                    \n                        <h3 class=\"entry-title\">\n\n                            <a href=\"https:\/\/www.mathezfreight.com\/fr\/blog\/space-logistics-network-france\/\" title=\"MATHEZ FREIGHT AEROSPACE rejoint Space Logistics Network\"\n                               rel=\"bookmark\">MATHEZ FREIGHT AEROSPACE rejoint Space Logistics Network<\/a>\n\n                        <\/h3>\n\n                    \n                    \n                    \n                    \n                <\/div>\n\n            \n        \n    <\/article><!-- .hentry -->\n\n<\/div><!-- .lae-posts-carousel-item -->\n<div data-id=\"id-66229\" class=\"lae-posts-carousel-item\">\n\n    <article id=\"post-66229\" class=\"post-66229 post type-post status-publish format-standard has-post-thumbnail hentry category-corporate tag-aerien tag-aviation tag-hors-gabarit cibles-une cibles-aerien cibles-agences-nord cibles-reseau\">\n\n        \n            \n            \n            \n                <div class=\"lae-project-image\">\n\n                    \n                    \n                    \n   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src=\"https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo-helico-17-1-274x183.jpeg\" class=\"lae-image attachment-mti-small-classic size-mti-small-classic\" alt=\"Transport de pi\u00e8ces a\u00e9ronautiques et aviation\" title=\"Transport de pi\u00e8ces a\u00e9ronautiques et aviation\" srcset=\"https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo-helico-17-1-274x183.jpeg 274w, https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo-helico-17-1-375x250.jpeg 375w, https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo-helico-17-1-1200x800.jpeg 1200w\" sizes=\"(max-width: 274px) 100vw, 274px\" \/><\/a>\n\n                    \n                    \n                        <div class=\"lae-image-info\">\n\n                            <div class=\"lae-entry-info\">\n\n                                \n                                    <h3 class=\"lae-post-title\">\n\n                                        <a 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srcset=\"https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo_entrepot_artlog_client-2025_12-274x183.jpg 274w, https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo_entrepot_artlog_client-2025_12-375x250.jpg 375w, https:\/\/www.mathezfreight.com\/wp-content\/uploads\/photo_entrepot_artlog_client-2025_12-1200x800.jpg 1200w\" sizes=\"(max-width: 274px) 100vw, 274px\" \/><\/a>\n\n                    \n                    \n                        <div class=\"lae-image-info\">\n\n                            <div class=\"lae-entry-info\">\n\n                                \n                                    <h3 class=\"lae-post-title\">\n\n                                        <a href=\"https:\/\/www.mathezfreight.com\/fr\/blog\/stockage-oeuvres-art\/\" title=\"Stockage s\u00e9curis\u00e9 d&rsquo;oeuvres d&rsquo;art sur la C\u00f4te d&rsquo;Azur\"\n                                           rel=\"bookmark\">Stockage s\u00e9curis\u00e9 d&rsquo;oeuvres d&rsquo;art sur la 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d&rsquo;Azur<\/a>\n\n                        <\/h3>\n\n                    \n                    \n                    \n                    \n                <\/div>\n\n            \n        \n    <\/article><!-- .hentry -->\n\n<\/div><!-- .lae-posts-carousel-item --><\/div><!-- .lae-posts-carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/aside>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Voice of the Independent, le m\u00e9dia du r\u00e9seau WCA, explore les strat\u00e9gies adopt\u00e9es par les transitaires pour faire face aux mutations du march\u00e9 et s\u00e9curiser leur d\u00e9veloppement.<\/p>\n","protected":false},"author":1,"featured_media":17769,"comment_status":"open","ping_status":"open","sticky":false,"template":"page-mti-a4.php","format":"standard","meta":{"iawp_total_views":1,"footnotes":""},"categories":[194],"tags":[],"cibles":[],"class_list":["post-67659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La strat\u00e9gie de niche: un levier de robustesse pour MATHEZ FREIGHT - MATHEZ FREIGHT<\/title>\n<meta name=\"description\" content=\"Voice of the Independent, le m\u00e9dia du r\u00e9seau WCA, explore les strat\u00e9gies adopt\u00e9es par les transitaires pour faire face aux mutations du march\u00e9 et s\u00e9curiser leur d\u00e9veloppement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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